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6.2 Types of Consumer Offerings – Principles of Marketing
WebDistinguish between the three major components of an offering—product, price, and service. Explain, from both a product-dominant and a service-dominant approach, the mix of components that compose different types of offerings. Distinguish between technology platforms and product lines. People buy things to solve needs. WebOct 21, 2024 · According to Gartner, "Visionaries, like Leaders, present modern, innovative and often highly differentiated offerings. They typically have broad applicability across several industries and... st peter\u0027s cathedral muenster
Kimberly Lieberman - Senior Marketing Program Manager (Client ...
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